How gaming machines can have emotional impact

Gaming machines often feature a large sign attached to the top of them, advertising the biggest jackpot that can be won in any one game – which is now £100 on the more modern pub machines and up to £400 on club machines.  But is the chance of monetary reward the greatest motivating factor in … Continued

Gaming machines perform well on ‘price elasticity of demand’

Gaming machines are among the best performers in the UK betting and gaming market on the economic measure of ‘price elasticity of demand’. This is a principle that is used to estimate how much an increase in price might reduce demand – and therefore profits – so retailers and operators know what price point will … Continued

A successful World Cup for gaming machines

England’s World Cup campaign may not have gone to plan, but there’s plenty of reasons why gaming machines are likely to have benefited – and may continue to do so until the final is played. Figures from Halifax show how Britons engaged with their finances during the first England match, with cash machine withdrawals down … Continued

An immersive theatre experience set around a pub pool table

A piece of so-called ‘promenade theatre’ in Manchester’s Ancoats district sees small groups of audience members taken through a series of settings, including a scene featuring a pub pool table. Angel Meadow opened on June 10th and runs until June 29th, an ANU Productions feature attached to Manchester’s HOME arts project. It challenges the audience … Continued